Western Reader
Bud Light, once a leading beer brand in the United States, is now experiencing a significant decline in sales, with prices lower than water in certain areas.
This decline follows a controversial collaboration with trans influencer Dylan Mulvaney in April, which reportedly cost the brand over $20 billion.
Bud Light Faces Consequences from Dylan Mulvaney Collaboration
According to Andy Wagner, the manager of Glenn Miller’s Beer & Soda Warehouse in Pennsylvania, Bud Light sales have dropped by nearly 50 percent compared to the previous year.
This decline is particularly evident when compared to other beers, such as Miller Lite, which continue to sell well.
Wagner, a beer warehouse manager, stated, “Longtime Bud Light customers are now trying other beers. They haven’t stopped drinking beer, they’ve just stopped buying Bud Light.”
He also referred to the traditional “bar rules” of keeping politics and religion separate from the beer industry.
Bud Light is cheaper than water.
Total humiliation pic.twitter.com/HhxulkbzKb
— Benny Johnson (@bennyjohnson) July 4, 2023
The collaboration with Mulvaney not only faced backlash from those who disapprove of the association but also from the LGBTQ community.
This group criticized Bud Light for its perceived lack of support for Mulvaney during the fallout from the controversial collaboration.
As a result of the controversy, some gay bars have chosen to boycott the beer brand. With the July 4th holiday weekend approaching, this ongoing controversy puts Bud Light in an increasingly challenging position.
Bud Light Sales Decline Results in Closure of Glass Plants and Job Losses
The ongoing decline in Bud Light sales is not only impacting the brand but also causing job losses across the United States.
The Ardagh Group, one of the largest glass producers in the world, recently announced the closure of two of its plants, leading to the loss of 650 jobs.
The plants, located in Wilson, North Carolina, and Simsboro, Louisiana, are set to close on July 17. This closure will leave nearly 400 and 245 employees, respectively, without jobs.
Bud Light now cheaper than bottled water. pic.twitter.com/uEn0pB22Lo
— Mike Sington (@MikeSington) July 3, 2023
In their statement, the Ardagh Group did not provide a specific reason for the closures. They mentioned that the shutdown was part of a ‘multi-year performance optimization program.’
Given the recent drop in Bud Light sales, it is reasonable to speculate that the decreased demand for glass bottles might have contributed to these closures, although this has not been confirmed by the company.
This article appeared in Right Wing Insider and has been published here with permission.
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