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Research Indicates: Embracing Woke Values Can Lead to Financial Consequences


According to studies, businesses, educational institutions, theme parks, and sporting organizations that embraced “woke” values and implemented practices promoting diversity, equality, and inclusiveness have experienced a decline in revenue due to alienating a significant number of consumers.

Impact on Woke Businesses

Terry Jones, a researcher for the news and commentary website Issues & Insights, explains that the most recent Issues & Answers/TIPP Poll supports this trend. The poll shows that a majority of Americans reject such political action rather than support it.

Jones adds:

“Recently, organizations as diverse as Anheuser-Busch, Disney, Target, the Los Angeles Dodgers, and other significant institutions have experienced both reputational and financial harm by pushing contentious social and cultural issues on consumers, supporters, and pupils.”

Overall, only 17% of Americans supported the increasing trend towards corporate social involvement, while 46% disapproved. However, a significant portion (29%) expressed indifference, according to Jones.

“The saying ‘get woke, go broke,’ which was first used just a few years ago, seems more applicable than ever now. Many Americans prefer their capitalism to be un-woke, as the polling data demonstrates,” he said.

Republican presidential candidate Tim Scott will have the opportunity to present his platform and ideas. He will join Fox News anchor Sean Hannity for a town hall discussion on Tuesday at a significant sports complex in Myrtle Beach, South Carolina.

The discussion will focus on the 2024 presidential race, the state of the nation, and the expanding Republican primary field.

Scott’s Hopefulness

Senator Tim Scott of South Carolina shares his perspective on the incident. “We’ll cover everything that happened over the last few weeks, which resulted in a frenzy.

In an email to Inside the Beltway, Scott stated, “I’ve traveled to Iowa, New Hampshire, South Carolina, and several other states. I am working to convey my point of view on restoring confidence in America.”

This article appeared in Conservative Cardinal and has been published here with permission.

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Written by Western Reader

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